Digital Internationalization

Our Solutions

  • International sales and marketing
  • Process automation in international markets
  • Analytics and big data in the international market
  • Global supply chain with Big Data and Blockchain
  • International Logistics with Big Data and Blockchain


International sales and marketing

Starting or accelerating a foreign trade activity, increasing the export sales of my product or starting and consolidating an internationalization process, is no longer necessarily synonymous with expensive excursions to international fairs, trips in search of suppliers or inaugurating branches in foreign countries.

Digital media already allow many companies a more subtle approach, more controlled and, above all, cheaper and easier to digest for the organization than traditional internationalization. The key is to create remotely, with the help of digital media, the three elements that are the basis for conquering a new market:

Who is interested in the product or service?
Who is your international competition?
What prices are managed in that market?



With an increasingly connected world, conceiving e-commerce websites on an international scale can be a daunting task. In this process, the customer wants a balance between the need to localize content and maintain a consistent user experience.

At BusinessGoOn we create highly designed e-commerce websites optimized for the best user experience, as well as adapting them to international markets. It does not matter if you are looking to create an online store or another transactional platform such as a travel or accommodation reservation page: we combine the latest online payment technology with security to make sure that the purchase is made without problems from anywhere in the world.

Designed for companies that want to use the internet to support their digital department or export strategy and need to establish a well-defined digital strategy.

This service aims to establish an international Digital Action Plan that determines the level of prioritization of the actions that can be undertaken, following the following scheme:

  • Diagnosis of the state of the market; channel conflict, recommendations.
  • Analysis of supply and demand relationship.
    Competition analysis.
  • Strategy studies and capture channels: specialized databases, seo, sem, rrss, specialized media, prescribers, vertical and horizontal marketplaces.
  • Study of strategy and loyalty channels.
  • Tax and legal aspects of national / international e-commerce.
  • Definition of the e-commerce work plan in the market; price, distribution, logistics.
  • Analysis of supply, demand and state of the sector in marketplaces in key markets.
  • Comparison and selection of priority markets.


International digital plan


International online marketing plan

Definition of an operational marketing plan in which the channels to be activated are selected, distributing resources based on the characteristics of the online website to be promoted.

Plan of actions:
  • Audit of adaptation of the Web in the country of origin or in the destination market.
  • Diagnosis and recommendations for SEO optimization in the target market: periodic web content generation plan.
  • Configuration and monitoring of SEM campaigns in the target market.
  • Configuration and follow-up of campaigns in RRSS in the country of origin or in the destination market.
  • Analysis and selection of digital media in the country of origin or in the destination market.
  • Analysis and selection of digital prescribers in the country of origin or in the destination market.
  • Analysis and selection of affiliate campaigns in the country of origin or in the target market.
  • Sending monthly report with project performance indicators (KPIs).
Amazon Plan (B2C)

Customized for those companies that sell to individuals, and want to promote their national or international sales, in Europe or the US, being able to study the use of logistics and marketing on Amazon as a project complement.

  • Strategic introduction plan in Amazon: analysis of sector and competitors, selection of markets and other recommendations.
  • Selection of logistics model (Amazon logistics advice).
  • Model choice: Seller vs Vendor.
  • Account opening and configuration.
  • Product catalog registration.
Alibaba plan (B2B)

Alibaba is the leading marketplace for global business-to-business relationships, with 160 million registered buying and importing companies. The objective is to sell to professionals anywhere in the world, including Spanish professionals. As in the case of Amazon, this service consists of 2 clearly differentiated areas.

  • Strategic penetration plan in Alibaba: analysis of the sector, countries that demand the most, selection of criteria to filter quotes requests, etc.
  • Profile registration, verification and configuration process.
  • Design and development of a multi-language corporate minisite.
  • Registration and initial SEO optimization of the product catalog.


Market place action plan


Process automation in international markets

The challenges faced by the company in its internal and external processes, when it initiates and develops an internationalization process or an export and foreign trade activity, are mainly:

  • Bureaucracy, administrative barriers and lack of transparency in processes and procedures in international markets.
  • Processes not formalized or adequately documented in the international environment.
  • Tasks that are not fulfilled in acceptable times in the development of international business.
  • Great coordination efforts between the different foreign markets.
  • Great efforts to control documentation and information in the international environment.
  • Need to control times to comply with national and international regulations.
  • Information necessary to measure performance not accessible in a timely manner, scattered in internal and external transactional systems.
  • Lack of information to measure the performance of international processes to detect flaws or areas for improvement.

From BusinessGoOn we provide solutions to optimize international business processes, adapting and customizing the technology that companies need at all times in their foreign trade activity and internationalization process.


Robotic process automation: RPA

RPA is the technology that aims to reduce manual intervention in the use of computer applications, automating mechanical tasks, to leave in the hands of humans those issues that require interpretation or analysis.

Typical Tasks An RPA Can Perform

Browse web pages, extract data, process it, interact with applications, open a website, download files, create Excels, emails, extract data from PDF, connect to a mainframe terminal, create folders, move files, FTP, compare data, …

Automate manual tasks

He is a virtual employee

It is not a physical robot

Reduce time to market

Does not alter the technological infrastructure

Use existing apps

No human intelligence

The BPM adds to the automation of business processes, workflow, control and management tools necessary to help improve the strategic efficiency of the whole, thus achieving a better adaptation to the needs of the organization.


Process management and automation: RPA

BPM: Benefits

Attention and service

Improve customer care and service in different markets

Parallel activities

Increase the number of activities executed in parallel in an international process environment

Minimize time

Minimizes the time required by participants to access documentation, applications and databases in an international headquarters and subsidiaries environment.

Decrease in time

It considerably reduces the time of transfer of work, information and documents between national and international activities.

Participation and collaboration

Ensures the continuous participation and collaboration of all personnel in the international business process.

Decrease the time

It considerably reduces the time that participants and managers need to know the status of a work item (Eg: Purchase order, shipment of merchandise, receipt of merchandise, international customer order).

Simplified departures

Simplification of automatic outputs: Word documents, Faxes, e-mails, short messages to mobiles, etc.


Availability of mechanisms for better management and optimization of international processes.

The multidisciplinary team at BusinessGoOn will personalize and adapt the necessary technology in the different markets, for each particular situation of business processes in international markets, with the aim of optimizing and making international business processes more efficient.


Analytics and big data in the international market

From BusinessGoOn we know the difficulties on the part of companies to identify potential clients, partners and business opportunities in other countries. This is one of the key obstacles that companies encounter in their foreign trade and internationalization processes.

Big data, analytics, artificial intelligence, machine learning, are tools and technological solutions with which the BusinessGoOn team works every day, to offer new functionalities, as well as solutions and services that allow to take advantage of its technologies to transform data into knowledge, and even getting ahead of market trends and anticipating them.

In BusinessGoOn we can analyze and get to know both the end consumer and the client companies, because the interlocutors of our clients, in B2B businesses, have a digital identity, they relate, they are informed in the network, they look for new suppliers, products, They buy online, integrate with their suppliers, banks, Public Administrations, have profiles on LinkedIn, Twitter, read specialized digital publications, etc. And as a consequence of all the above, we can know your shopping habits and offer you precisely the products or services you need.


Where analytics and Big Data can add value


Predictive analysis systems, based on Artificial Intelligence algorithms, Machine learning / Deep learning have been one of the greatest advances when it comes to taking advantage of the practical applications of Big Data


The proper collection and analysis of data, beyond traditional techniques, can make a big difference in the results obtained, if the objective of the company is to successfully address foreign trade activity and grow optimally in its process of internationalization.


Millions of data, from sources and aspects, as different as climatology, sociological and demographic trends, or macro and microeconomic factors, can be efficiently processed by sophisticated algorithms. That allow us to generate knowledge for the company.

Use cases

On analytics and big data in foreign trade and internationalization of companies


Identification of potential clients or partners in international markets.


Business opportunities in other countries


Research foreign markets, applying artificial intelligence techniques.


Have a 360 view of our international clients.


Knowledge of our international competitors.


Surveillance of our international competitors with real-time alert systems.


Control our international brands and patents.


Improved quantitative and qualitative analysis of national and international risks, as well as better control of their processes, thus freeing up resources for this, which can be dedicated to activities that provide greater value to the company.


Enhanced regulatory compliance in exports. One of the great challenges of exporting is that international trade is regulated by a huge number of national and supranational regulations. Failure to comply with them may lead to sanctions, stoppage of operations. Retention of the merchandise. Through advanced data analysis, these risks can be minimized.


Optimization of international demand.


Material storage optimization.


Shipment of goods in a timely manner.

At BusinessGoOn we innovate in international intelligence. The possibilities for improvement are immense, thanks to the fact that every time we can collect more data, from more sources, and process it quickly and effectively. Data analysis for decision-making in international markets is increasingly necessary in companies and technology helps us to do it more easily and efficiently.


Global supply chain with Big Data and Blockchain

The use of DLT Technology: (blockchain) in the supply chain provides important advantages in terms of security, transparency and efficiency.

Basically, DLT: blockchain technology is a set of computers that operate as nodes in a peer-to-peer (P2P) network.

All computers are connected to each other, by means of a common data storage and validation protocol; that is, the information is not stored in a single place, but in a fully distributed way. Thus, it is impossible to steal or illegitimately modify the data contained in any of the nodes. Since these are strongly protected with state-of-the-art cryptographic techniques.

Blockchain and the global supply chain

The challenges that currently exist in global supply chains

Lack of traceability and transparency

Traceability means having an exact picture of where products are in the global supply chain at any given time. Currently, each member within the supply chain network manages their own technology system and databases, making it difficult to predictively track and analyze where the product was at any given time.

Inefficient documentation and regulatory compliance

Supply chain contracts can be quite complex due to paper traces for change of ownership, letters of credit, freight bills, and complex payment terms. Keeping records on paper documents is inefficient, and it makes it difficult to locate old documents.

Global counterfeits

Due to the lack of transparency, every year there are cases of counterfeiting in the supply chain process. Causing in some cases that the products on the market do not meet the quality standards set by the creator of the product.

High costs in the international process

Today's supply chain management involves multiple intermediaries, such as lawyers and regulators, adding high additional costs to the global supply chain.


Benefits of implementing DLT technology: Blockchain

Cost reduction in the global supply chain.

By allowing DLT: Blockchain Technology to track a product in real time within the supply chain without the involvement of intermediaries, the logistics cost of products can be reduced. Eliminating intermediaries from the process avoids additional costs, counterfeits or fraud and reduces the chances of duplication of products. Also, instead of relying on financial intermediaries like banks, payments can be processed directly between parties in the supply chain with crypto payments.

Product tracking from origin to finish

Multinational companies and large organizations have a need to have a history of their products. Not having it leads to high costs and customer relationship problems, which affects the reputation of the brand. Using DLT: Blockchain technology, data sharing, provenance tracking, and record keeping are more effective and simple. Since transactions saved in the blockchain ledger cannot be deleted or altered, thus, both consumers and stakeholders can track the history of any product from its origin.

Trust building

The parties involved in the supply chain must have mutual trust to maintain the credibility and authenticity of a product. The supply chain solution based on DLT Technology: Blockchain, provides trust, with permanent time-stamped records, allowing each interested party to access any previous or current record.

Digital identity

Suppliers can certify their documentation and identity in a secure, unequivocal and automatic way. Combining the legally recognized digital signature with the new blockchain networks

Reliability of supplier characteristics

Likewise, given that the history of activities of each supplier is recorded unalterably, it is very easy to contrast their reputation and professional image with the reality of their services.

Increased transparency in the global supply chain

The immutable ledger of DLT Technology: Blockchain, prevents the manipulation of information and allows suppliers and retailers to see the point of origin of each order. Improved visibility also means that manufacturers can combat counterfeits more efficiently.

Analytics and Big Data in the Global supply chain

Knowing, quickly, the information that comes to us from various sources, platforms and operations in the supply chain, is an essential strategy to place ourselves in an advantageous situation against the competition and to anticipate changes in international markets. As a consequence, saving time and effort increases profitability.

Much additional information that was not analyzed so much before is now fully updated and integrated into our analytics and Big Data strategy, such as climate data that may have an imminent effect on sales or transportation.

Today it is possible to relate information that was previously not available to us. In this way, today we can study and know the effect of climate data on sales.

Both the supply chain of physical products and services can benefit from Big Data in the following way

The possibility of segmenting national and international suppliers throughout the process.

Analyzing the human resources involved.

Synchronizing the suppliers involved.

Optimizing inventory management

Knowing and redesigning the processes within the chain

Optimizing logistics costs

Optimizing the maintenance of logistical means

Microsegmenting customers

Predicting fluctuations in demand

Predicting customer behavior, strengthening the relationship of companies with their customers by improving their offers and ensuring optimal delivery, etc

Updating both the product catalog and the rates.

Optimizing transport routes

From BusinessGoOn, we advise you where it would be most effective to apply big data in the supply chain, which areas to prioritize and to what extent it is necessary to implement capacity development programs that allow to take advantage of the full potential of this technology.


International Logistics with Big Data and Blockchain

The international logistics sector is not immune to the impacts that the digital transformation is generating.

The new consumer habits of customers, in which the number of digital purchases and their greater demand is increasing, cause international logistics to be acquiring vital importance as a link between digital transactions and the deliveries of goods.

The International Logistics sector has had to transform itself by being more flexible, fast and reliable.

As a consequence, from striving to offer innovative product delivery solutions that allow them to respond to current customer demands: achieve reliable delivery times, long service hours, real-time follow-ups, agile returns, etc. in addition to providing instant access to all participants.


International Logistics with Big Data

International logistics can benefit from analytics and Big Data in the following way:

  • Monitoring the quality ratings of both its suppliers and the client portfolio.
  • Ensuring that those suppliers, and logistics companies, maintain a track record of optimal product delivery quality. This will affect the efficiency of your business and the brand image that it will project abroad.
  • Reducing inefficiencies and controlling spending, both in manufacturing and logistics processes.
  • Comparing the delivery times and rates of the company with respect to the industry average. Knowing this way, our position with respect to the main competitors.


Greater transparency

Each logistics operator can register in the common network all the information it deems appropriate regarding its operations in real time; as well as regulating the accessibility to that information by third parties.
Given that the information recorded is immutable, this technology offers an unprecedented level of transparency.

IT integration cost reduction

Collaboration between logistics operators and customers often requires the integration of each company's IT systems.
However, with common blockchain networks, integration between systems is much easier.

Greater traceability

Thanks to the IoT (Internet of Things), blockchain technology can provide excellent traceability of transported products.
All actors in the supply chain can access a common network of reliable information.

Improvement of international logistics processes

The use of smart contracts will mean a reduction in costs and an increase in the efficiency of the processes.
These, by running automatically when the agreed conditions are met, streamline tasks and limit human errors.

New financial products and payment security

Thanks to the encryption systems and the reliability of the information, financial institutions will be able to provide greater security and speed in payments.
The certainty of the data recorded in the blockchain network allows us to offer more flexible financing and insurance models, adjusted to the reality of logistics operators and their clients.

Other benefits

Savings in time, costs and increased efficiency coupled with the revolution in the number of documents and the use of smart contract.
Elimination of errors and fraud in international transport.
Greater cargo security since the consensus verification of the information allows detecting fraudulent actions by altering the registration codes.


Talk with Us

Do not hesitate to contact us for any questions. We will be delighted to assist you!