Digital transformation Strategy

The way of doing business is changing and it is an opportunity to create competitive advantages in a new digital and global economy:

  • Improve internal, employee and team collaboration.
  • Improve science in all internal processes of the value chain: Production, Commercialization, Marketing, HR, customer service, R&D Finance …
  • Data analysis / big data from all areas of the company: predictive analytics.
  • Improve customer acquisition, conversion and loyalty.
  • Redefine the vision of the company, a more modern and humanized vision
  • Improve the customer experience. Redesign at all points of contact with the client.
  • Create a new competitive advantage, new products or services that are truly unique and exceptional.
  • Promote a new culture of innovation throughout the organization.

In the current environment of volatility and uncertainties, where change is the new normal, the digital transformation of companies has become a strategic priority.

Digital disruption is one of the main drivers of this change, and aware of this, BusinessGoOn has an integrating perspective in which digitization is present in all its business areas.

The Digital Services area of BusinessGoOn is oriented to the transformation of the business, impacting the line of income, optimization of resources, cost efficiency, and being transversal towards a sector perspective.

Specialized in strategic consulting and digital transformation challenges, BusinessGoOn advises on aspects related to digital strategy, design of digital experiences, digital analytics models, Big Data, digital platforms, DLT Technology (Blockchain), digital innovation projects or development of multichannel solutions.

Advances in the digital and technological environment are redefining the way we operate. By combining deep industry and business knowledge with digital innovation, our extensive team of professionals, creatives, industry specialists and technology experts will facilitate and accelerate the digital impact of your company.

Digital transformation goes beyond seeing itself as a simple implementation of technology, it involves a reinvention and cultural change that affects all processes, procedures, habits, and behaviors of organizations and people, which, thanks to digital technologies, improve their capacities to face the challenges posed by these new times and scenarios.


What do we do?

  • We facilitate the digital transformation of your current business model: creating competitive advantages, with new unique and exceptional products or services.
  • Within the digital transformation, identifying new business models that provide diversification and growth.
  • We redefined the company’s approach, with a more modern and humanized vision, to attract digital customers.
  • We help digitize the company with the application of new technologies.
  • Promoting with digitization a new culture of innovation throughout the
  • We integrate the area of human resources with digital technologies, to improve the relationship between employees and teams.
  • With the digital transformation, we improve the efficiency in all the internal processes of the value chain, R&D, production, marketing, HR, customer service, quality, finance, etc.
  • Optimizing the structure and management systems of the organization with digital transformation.
    We incorporate Big Data and Analytics into the marketing, communication and business development plan, turning data into useful knowledge applicable to the company.
  • We use analytics and Business Intelligence to generate business opportunities and make strategic decisions.
  • We improve the customer experience, in relation to the company’s brand, products / services and channels.
  • We help the application of artificial intelligence in different business areas.
  • We develop a digital strategy plan, with the aim of increasing your income and positioning your brand in the digital environment.
  • We carry out online marketing strategies to attract, attract and retain your customers.
  • Definition, analysis and implementation of the Blockchain Designs, creation and implementation of sectorial digital platforms.

Diagnosis of digital maturity

In BusinessGoOn we carry out a Digital Maturity Diagnosis to know the current situation in which the company is.



Diagnosis of digital maturity


Action plan / TD roadmap


Execution and monitoring


Strategy and digital culture

Customer experience

Organization, people and talent

Products and services

Technological infrastructure and cybersecurity

Business management processes

Once the Digital Maturity Diagnosis has been carried out, and knowing the degree of maturity of the company, we carry out a Digital Transformation Roadmap.

We help you reinsert products, experiences and business models, to create new value, differentiation and income in the digital economy.

Drive sustainable growth at the pace of change.

From the strategy, we work on the challenges that impact on the business model of companies and that can cover aspects such as: value proposition, product / offering, segments / channels and resources / activities, reinforcing the revenue model.

Digital Business solutions help you engage customers by conceiving and creating innovative products and experiences, developing approaches to market them, and inventing new business models.

Our strategists enable companies to generate new growth, meaningful differentiation, and real economic value.

We start with data science, human-centered design thinking, and knowledge of the most important processes in your industry. With this information, we collaborate with you to inspire smart products, disruptive strategies, and new ways to engage customers through each channel.

Construction of new products, services and business models. BusinessGoOn is uniquely positioned to help organizations transform their business, operational and technology models in the digital age.


Digital business


Digital operations

Outdated operating models are hampering companies’ transformation initiatives, hampering growth and their ability to keep up with customer and market demands.

But only companies built on agile, smart, and digital processes can deliver much more humanized transactions and experiences that exceed customer expectations.

We help you reinvent and create digital processes that not only drive performance, but also close process gaps between customers, suppliers, and partners with automation, insight, and process platforms.

The result: together with our clients, we are redefining digital transformation at scale, whether by reinventing processes, redesigning the ways of working and recreating the process infrastructure, to activate operational agility, efficiency and business growth.

BusinessGoOn helps you combine your outdated customer service, sales, and finance processes into one unified package, and redesign your operating model to streamline and automate workflows.

Te puede interesar...


Talk with Us

Do not hesitate to contact us for any questions. We will be delighted to assist you!